Part 1: Reviewing the Performance of Table Covers in 2023&Previewing its Sustainable Path for 2024
Despite being a long-established product in our industry, table covers remain the preferred choice for businesses and events seeking to create a memorable impact. Reflecting on the past year, our top-selling table covers have been a highlight. We are excited to reveal the unique fabric qualities that contribute to their top-tier performance. Additionally, we are delighted to offer a preview of our sustainability plans for 2024.
Top-Selling Table Covers
In 2023, CFM’s table covers achieved remarkable success, offering a wide range of options to cater to various requirements. Our top-selling table covers include:
· Stretch Table Covers with Open Back
· Stretch Table Covers with Zipper
· Standard Table Covers with Open Back
Meanwhile, our newly launched items in 2023, such as Standard Table Covers with Slit(s), Custom Table Skirts With Top, and Blank Fitted Table Covers, have also garnered considerable attention.
These covers, renowned for their quality, durability, and customization options, have become an essential element for events, trade shows, and exhibitions.
What sets CFM apart is our efficient visual solutions. With 24-hour online ordering and a workshop operating 365 days a year, we can assure our customers of a fast turnaround time, rapid product launch, and quick response to market changes.
Fabric Variety
We are commitment to providing a diverse range of fabric choices, ensuring that our customers can find the perfect match for their brand and event requirements. With approximately 15 types of fabrics for table covers, our top three performers in 2023 were:
300D Wrinkle-Resistant and Flame-Retardant Fabric: A perfect blend of practicality and safety, offering resilience against wrinkles and meeting flame-retardant standards.
180g Stretch Fabrics: Known for their elasticity, these fabrics snugly fit various table sizes, providing a sleek and modern look.
180g Flame-Retardant Stretch Fabric: Ensuring safety without compromising on style, this fabric offers flame-retardant properties combined with the flexibility of stretch.
Together, these top three fabrics accounted for a remarkable 72.5% of our table cover sales, highlighting their widespread popularity among our clientele.
2024 Sustainability Leap
In 2024, CFM is excited to introduce RPET recycled fabrics for our table covers. RPET, short for Recycled Polyethylene Terephthalate, is derived from recycled plastic bottles, aligning with our eco-conscious vision. By integrating recycled materials into our fabric offerings, we aim to contribute to a more sustainable and environmentally friendly industry.
Part 2: Unveiling the Canopy Chronicles: A Recap of Advertising Tent Trends in 2023
We are now at the beginning of 2024, it's time to unravel the narrative of advertising tents and their journey throughout the whole year of 2023. With a perspective on order proportions, key product performances, and emerging trends, this blog navigates the highs and lows of the advertising tent domain, offering insights into what shaped the industry over the past year.
Order Proportions and Trends
In a slight shift from the previous year, 2023 saw a minor 2% decrease in the share of advertising tent orders, mirroring the 21% performance from the year before. This subtle change reveals two key insights: firstly, the overall volume of CFM orders increased in 2023, and secondly, it highlights the industry’s resilience and adaptability, even amidst minor fluctuations.
With our 24-hour online ordering system and a workshop that operates 365 days a year, we not only maintain a quick turnaround time for our customers but also manage to launch new products swiftly. In fact, we introduced approximately 300 new products in 2023, which could be a contributing factor to the increase in orders.
Top Performers in Orders
When analyzing the specific orders for the advertising tent canopy, the top performers stood prominently, claiming an impressive 50% of the overall share. This includes:
10x10 Advertising Tent (custom sizes included)
Renowned for their versatility, durability, and customizable features, these products played a pivotal role in defining the advertising tent landscape throughout 2023. Beyond their dominance in orders, these canopy tent products also exemplified the diverse needs of our customers, catering to everything from compact 10x10 setups to expansive 10x20 configurations.
Stepping into the spotlight among the newly launched products in the canopy tent category, the Square Tent Billboard Banner, Tent Valance Banner, and Tent Rain Gutter have emerged as top performers, showcasing their exceptional appeal and resonance with our clientele. A common thread weaves through these products – functionality paired with budget efficiency, making them ideal choices, particularly for small businesses engaging in outdoor displays. It's not just about innovation; it's about providing practical and cost-effective solutions for businesses of all sizes.
As we conclude our journey through the advertising tent selling performance of 2023, it's evident that despite subtle shifts in order proportions, certain stalwart products stood as beacons of success. The 10x10 Advertising Tent, Full Wall, custom printed canopy tent add-ons and others collectively painted a vibrant picture of an industry that thrives on innovation and customer-centric solutions.
Part 3: Unveiling the Future of Vimbo Displays: A Glimpse into 2024
In the dynamic world of visual marketing solutions, Vimbo Displays stands out for its lightweight, portable, and easy-to-install offerings, making waves and setting the stage for innovation and excellence. Let's take a closer look at the journey of Vimbo Displays in 2023 and catch a glimpse of what's on the horizon for 2024.
2023: A Year of Triumphs
In the dynamic landscape of 2023, CFM’s Vimbo Displays reached new heights, experiencing a slightly 2% increase in performance share compared to the previous year. This achievement was fueled by a range of top-selling products that truly encapsulated the essence of effective visual communication.These included:
Straight Tension Fabric Display
Pop Up A Frame (Sewn Graphics)
Straight Fabric Popup Displays
These Vimbo Displays not only met but exceeded the expectations of our clients, offering versatility, durability, and impactful visual appeal.
2024: Unveiling the SEG Trade Show Display Exhibits
As we venture into the promising landscape of 2024, CFM is thrilled to announce the launch of the SEG (Silicone Edge Graphics) trade show display exhibits. Representing an extension of our highly sought-after Vimbo Displays, the SEG line introduces a new dimension to banner stands, fabric displays, and display counters, which can be combined to the modular display exhibits.
SEG Lightbox Style: A Radiant Addition
In an effort to enhance the visual impact of banner stands, fabric displays, and display counters – elements that seamlessly combine into modular display exhibits – CFM is set to introduce the SEG lightbox style in 2024. This innovative addition brings a luminous quality, promising a seamless and captivating visual experience for exhibitors and their audiences alike.
Part 4: A Timeless Tradition: Exploring the Legacy of Custom Flags & Banners in 2023
While custom flags and banners may be classified within the declining product cycle, their enduring charm and versatility are adored by some audiences. They seamlessly transition from grand events to everyday life, becoming not just tools of promotion but cherished elements that celebrate tradition and enhance our daily surroundings. As we step into 2024, let's unravel the top-selling products that have continued to captivate audiences.
CFM’s Top Sellers in 2023
Looking back on the past year, custom flags and banners continue to maintain their prominence, consistently ranking among the top-selling items. Despite their relatively low unit price, their cumulative selling volume contributes significantly. Top selling products included:
Duplex Printing Custom Header Flags
Versatile Applications
Flags and banners continue to find diverse applications in various settings:
Outdoor Marketing Events:
Portable and attention-grabbing, flags and banners are indispensable tools for outdoor marketing events, providing businesses with a dynamic means to connect with their audience.
Decoration:
Adding a festive touch to storefronts, event venues, and public spaces, flags and banners contribute to the visual appeal of diverse settings.
Auto Industry:
Integral to the automotive industry, these promotional tools are utilized for dealerships, events, and showcasing the latest models.
The comprehensive analysis above provides insights into the selling performance of event display products throughout 2023. Moving into 2024, CFM remains committed to delivering a resilient and dependable supply chain. Our focus continues on optimizing the online ordering system, enhancing the digital workshop, and elevating customer service, now with the addition of 24-hour online artwork assistance. We eagerly anticipate reaching new heights together with you in the coming year.
Note: The data is collected from CFM online store, bulk orders are not included. The right of final explanation of this data belongs to CFM.
