No one will doubt the efficiency of advertising, but only some companies would invest much money into it since in the short term or even in the long term, no conspicuous evidence that can prove that there are direct relationship between money invested and results obtained.
But in this information explosion age, advertising is undoubtedly a brilliant way to boost brand awareness and capture customers’ attention extensively, in the long term in particular.
When making an investment in advertising, certain factors should be contemplated to facilitate advertising efficiency.
1 Keep the present marketing strategies in mind
Doing some research about how other corporations promote their product in the same industry. Read and study some excellent marketing strategies or cases in the past years, but do not ignore those failure cases, since you can learn more from that and prevent yourself from making similar mistakes.
2 Customer segment
Before having customer segment, some tips need to be bore in mind, for instance, the market segment should be large enough to make profit and the result should remain for a pretty long time in order to reduce long-term research cost.
Segment clients based on geographic location, age, gender, culture, consumer income and behavior and so on.
3 Choose advertising tool according your budgets
Substantially, any medium can be applied for advertising. A sea of commercial advertising ways are available. So, it is important to choose a suitable one for you after being aware of the information that how your targeted customers shop and which kind of media is more efficient. Some recent common advertising ways are given as below for your selection.
1）Outdoor advertising /billboard
Vehicle advertising prevails in the market since they are necessities of life and common to see, such as bus and subway with advertising.
Characteristically, they can be regarded as one of most efficient ways to promote product but they are more suitable for corporations with large investment or budgets.
Consider mobile billboard ? Why not consider custom flags for outdoor use such as custom feather flags and custom car flag , they are tremendously noticeable to grab people’s attention as well as being more cost-effective, more durable and more portable than billboard.
Running a new restaurant, book store or holding beach or sport events, custom flags can be one of best promotion options for you.
2） Podcast /Website
With the spread of Smartphone, podcast becomes increasingly popular. If you are a podcast fan, you would notice that interstitial ads are inserted in the episodic video, audio in the podcast.
In addition, it is wise to put ads on the high-traffic website to have more prospective customers retention.
4 Advertising content and design
Make sure that your ads are vibrantly color that appeal clients attention at ease. Additionally, select pleasant and highly impressive background music for your digital ads, not only relaxing audiences but also leaving a wonderful impression on them.
Less Is More. So, the slogans or designs in the ads have to be creative but simple and understandable. If possible, add some humor into ads for better impression.
5 Repetition yields good results
As the saying goes, practice makes perfect. Whether study,work or developing new skills, repetition is vital for good results.This principle is also practicable for advertising since people’s memory depends on the frequency of repetition.
Play your ads in the television or digital ads frequently, or position several custom flags depicting your message, slogans or logos in different places, as a result, people are influenced in a subliminal way and keep your brand in their mind.
Thanks for reading this far ! Let us know if you have any other suggestion for optimizing advertising efficiency in the comments section below !
