All people like to try new things. Every year, there will be some new products in our industry. However, when you try to add new products and extend your product line, there are a few things you need to consider:
Focus on your featured products
CFM has focused on advertising textile printing for over 10 years. We started from making flags, such as custom flags, car flags, hand flags, etc. and gradually we expand our product line to canopy tents, table covers, feather flags and displays. Many people have tried to persuade us to print on other substrates, and every time they will receive our polite rejection because we think as a responsible and reliable manufacturer, we should do our job and concentrate on what we are really good at, then we can really provide quality products to our customers. So when we begin to introduce a new product or extend our product line, we will first make sure that it is a product that we can ensure the quality and lead time with our current resources and capability. Doing what you are good at and focusing on what you do are the secrets for CFM to success as a manufacturer for event displays.
The popularity of the new products
When someone told us that a product which is related to our business is popular, we will take their suggestions seriously. CFM has never exhibited at any trade shows home and abroad, however, in order to get the latest information about products, printers and raw materials, we will visit some important shows in our industry. Also we have developed a B2F (business to factory) online ordering system for the purpose of offering 24 hours easy ordering service. Besides the advantage of quick and no time difference ordering, this ordering system can also set up a platform for us to test the popularity of our new products. Through Google Analytics, we can trace the page viewers and customer behaviors on each of our product pages. And from the data collected from our website, we can know the popularity of the new product.
A long-term product strategy or a short term attraction for customers
After careful research is conducted, it is much easier for you to decide whether to introduce the new product or not. However, while preparing for the introduction of the new product, you also need to be clear about one thing: is it a long-term product strategy for you or a short-term attraction for customers? Of course, new products are good tools to bring traffic for some people. But for a manufacturer who truly concentrates on this industry, introducing new product is a long-term product strategy. Before launching the new product, efforts, like integrating matching resources and printing and testing samples, need to be made.
When all the above is considered, you can introduce and launch your new product now!
CFM’s new product line--Vimbo Display-- with a few more items added has been launched in April. If you are interested in knowing more about this product category, please visit our website or contact our sales reps or send emails to sales@china-flag-makers.com.
CFM--No Time Difference Ordering & Same Day Shipping
