Before you can impress consumers with your good service and multiple products, you first need to appeal them to your store. Though there are many factors that attract consumers to walk through the door, but a great deal is depended by visual presentations, which can range from the colors you use to the ornaments added to your store, such as colorful custom bunting banner and custom wall banners .
The right colors you choose make immeasurable difference on your store and share an important element of your design. Not only can they entice the interest of audiences or passersby, but also attract your ideal customers or consumers.
Below are some insights into how to use the right color to appeal your type of customers.
1 What types of customers you are aiming at?
Before deciding the right color for your store, you need to know who your customers mainly are, female or male, c hild or elder? Because color preference varies from gender to gender, age to age and culture to culture.
2 What is the purpose or mission statement of your business?
What kinds of responses are you trying to elicit from your customers? Once they spend time on your store, contemplate some words to describe the way you want your customers to feel. Relaxed, exciting, curious or encouraged? Match up these responses with the color .
3 Genders differences
According to the research of Color Perceptions around the World by Joe Hallock, blue, green and red are the most popular colors among males while brown and purple are their least favorite. For females, blue, purple and green are their favorite, while orange and brown are their least favorite.
Besides, in many cultures, males gravitate toward cool colors while females tend to warmer colors and colors that are closer to the red end of the spectrum, such as pink.
Favorite color by gender: Studies also indicated that both male and female like the color blue, which gains favor with 57% of male and 35% of female.
Least favorite color by gender: 27% of male said that brown was their least favorite color and 33% of female said that orange was their least favorite color.
Different preference: One of most obvious gender difference is their points about purple. The studies demonstrated that 23% of female said purple as their favorite color, but no male considered purple as their favorite.
Favorite color by age: As people become older their preference for purple increases, while their preference for green decreases.
4 Pick the right color for your market
Generally, colors like red, orange and black appeal impulse shoppers while colors like pink, teal, light blue and navy attract smart budget consumers.
In conclusion, you should choose your colors based on the types of customers that you want to attract. Colors also can be chose in a way that your target customers or present customers respond to it and should be selected based on the gender difference as well as the special meaning of colors .
Thanks for reading this far! Let us know if you have other suggestions or tips on attracting more audiences with colors in the comments below!
