In order to achieve exhibiting objectives simultaneously at trade fair, like staying on top of the latest industry trends, acquiring competitor insights and solidify relationships with present customers, and to maximize trade fair Return on Investment, well-planned strategies to optimize booth traffic and solid promotional plan to increase sales are paramount.
1 Select right trade fair for your organization
Generally, attending a trade show is time-consuming and pricey, so, wisely selecting right trade fair to attend is considerably essential for maximizing trade fair ROI.
For one thing, you can consult a trade association for advices about selecting right trade fairs since they have a deep understanding of your business and market. For another thing, research what trade shows your competitors are attending, especially those top companies in your industries.
Furthermore, find opportunistic trade show that reaches your target customers based on your budgets and your goals.
2 Book your booth as early as possible
Registering your display as early as possible at the trade fair enables you to get a good place with lots of traffic.
3 Choose an expert designer and booth producer
Your trade fair display gives first impression of your company on visitors, as we know, the first impression is exceedingly important, so, hiring a professional and experienced exhibit company becomes significant to your exhibit booth, which helps you to deliver your message, capture attention of audiences and drive sales effectively.
4 Reinforce exhibit function and appeal with exhibit display products
Use several exhibit display products to feature your booth and stand out in your competitors.
Custom banner stand is a wonderful way to pass your valuable message and key service at the trade show. Besides, as an innovative and removable advertising, custom backpack flying banner is highly recommended to grab attendees’ attention. Being able to decorate unattractive table and carry your company brand or logo, custom table cover would be one of most effective graphic elements for your booth.
Keep in mind that most visitors will not come to read your banners or flags closely, so, contemplating imprinting bright colors, large graphics or text at your banners or flags, which allow exhibition audiences to view your booth from far away.
5 Prepare publicity materials
Prepare promotional materials, such as leaflets and brochures for your advertising. Put your informational brochures in custom brochure holders in several places at all times, which can benefit visitors to take and read with convenience.
6 Promote your exhibition in advance
Inform your customers prior to the trade fairs. Make appointments with your customers through sending emails, having personalized phone calls and written invitations, having social communication to get the message out as well. You may also update Twitter or Facebook about the event, post up exhibiting information on your website and promote the show in appropriate publications through press releases.
7 Offer unique giveaways with your logo
As a time-honored way to attract passersby to your booth and collect contact information from potentialcustomers, providing giveaways is still a good strategy in the trade fair.
Select cost-effective promotional items with your logo that have high-perceived value among your targeted customers. Furthermore, some coupons can be distributed to them.
8 Professional and well-trained sales staff
A well-trained, professional team is extremely necessary to success in your trade show since they represent your company image, and knowledgeable sales staff can convince customers to buy products and service.
So, in order to make a hit in the trade fair, your team members need to learn as much as they can about product and service, you are supposed to know product specs and other important information in detail. Prepare answers for your customers about the questions that would be asked in advance.
Finally, make sure your company name and contact information is on everything.
Thanks for reading! Let us know if you have other successful strategies for maximizing ROI in trade fairs in the comments below.
For more information about custom exhibit promotional products to boost traffic to your booth, such as custom banner stands, custom table covers and backpack flying banners, more than welcome to visit our website or contacts with us.
