The trade shows are very popular in a few years ago. However, they are gradually on the decline. Maybe you will ask whether you should attend the trade shows? You can have your answers after the following analysis.
Advantages
Trade shows are often targetting to a particular industry and people related to or interested in that industry. Attending trade shows can get in touch with many potential customers and help you increase your brand reputation.
You can have face-to-face interaction with your customers and know more about your customer’s requirements and ideas. As we know, real and in-person communication is more effective than phone calls and emails. You can build new relations with your target customers and strengthen the existing ones through these types of conversations.
Attending the trade shows is a good way to exchange experience with your peers. Take
display popups as a example, they can be touched, felt and seen at the trade shows and give you opportunities to compare with your peers and make improvements about your products.
Finally, you can seize the opportunities to build business-to-business trade and create customer databases from the visitors to your trade show display booth.
Disadvantages
Every coin has two sides. Although there are some benefits of participating in the trade shows, there still exist some risks. Take these risks into consideration and then decide whether you need to attend the trade shows or not.
Attending trade shows needs more of your time.
Round trips may cost you a lot of money.
Displaying at trade shows can also be costly.
It may appear many competitors at all shows.
If you can not attend the right trade show, it will mean you display your products to the wrong customers and all your efforts are in vain.
