The holiday season is a crucial time for businesses, as consumers are eager to spend and companies are ready to offer promotions. However, in order to make the most of this opportunity, it's essential to plan ahead and start early. For larger corporations, they may begin their holiday season promotions as early as the beginning of the fourth quarter, making it a major marketing campaign. For smaller businesses, starting at least one month in advance is recommended. Then Why should you plan in advance and start early for the holiday season promotion?
1. Holiday Season is the Biggest Shopping Event of the Year
In China, there is the Double 11 shopping Gala. And in Western countries, besides the Halloween, Thanksgiving, and Christmas holiday promotion, Black Friday and Cyber Monday are also anticipated by shoppers.
The holiday season is often the busiest time of the year for businesses. Starting early allows you to prepare for this surge in customer activity. This includes ensuring that your inventory is stocked, your staff is ready, and you can handle increased traffic.
2. Time to Create Promotional Content and Prepare Promotional Items
Creating engaging content and effective promotional items requires time. By starting early, you will have ample to create and test your promotional content and materials. This includes designing graphics with holiday themes, printing branded promotional items, preparing the event booth, writing compelling copy, and creating engaging social media posts.
Starting early offers benefits such as more options, discounted customized gifts, on-time delivery, and high-quality gifts that align with your business strategy. This also involves sourcing high-quality products from suppliers and ensuring timely delivery.
Being well-prepared can give you a competitive edge over your competitors.
3. Determine Discounts and Sales
You need time to decide on the discounts and sales that you will offer during the holiday season. Early planning helps you make these decisions well in advance, allowing you to analyze your profit margins and determine what discounts you can afford to offer.
Based on data, there are four major sales peaks during the forth quarter: the period leading up to the holidays, Black Friday, Cyber Monday, and the period after BFCM before the December holidays. Most consumers decide what products they’re going to buy as early as October. Therefore, planning your promotions as early as possible gives you enough time to fully map them out.
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