The Role of Brand in Business

The importance of Brand

Just take minutes to consider a question, which one will you choose when you decide to buy a bottle of perfume? Well, for most people, CHANEL would be top-of-mind.

Why? Maybe brand effect can explain it. CHANEL, as a well-known luxury, its success not only can be ascribed to its advanced fragrance formulations and unique design of bottles but also its amazing and frequent advertising.

The supermodels are exceedingly gorgeous and captivating in the CHANEL advertising, which leaves a deep impression on customers. Magazines, posters,TV commercial and other medias, advertising are all over the world, it seems that you are drown in the CHNAEL. So, when it comes to perfumes, you would think of CHANEL immediately since it has developed its brand in your mind.

Brand elements

Generally, brand is made up of various elements, including name, logo, graphic, scents, tastes, colors and so on.To some degrees, brand equals to distinctive superior quality and reliable service.

Brand Effect

Sometimes, it is also called brand recognition. When the brand recognition accumulates to a degree, it can become brand franchise. Under such circumstances, people will relate a brand to its exceptional quality and good service unconsciously, even are willing to pay more money for it.

Brand also can be regarded as a win-win tool, since it is also advantageous for customers by saving their time to choose a most suitable product in the market.

For China Flag Maker, our goal and mission are to provide our esteemed customers with supreme service and highest quality custom flags or custom banners, which can benefit them to build up their company brand and march their business effectively.